Peacock

The Olympic Effect of Title IX’s 
First Generation.

‘The ’96 Effect’ a documentary series about the incredible journey of the American women’s teams of the  1996 summer Olympic Games.
As the next generation of athletes prepared to take home the gold in Tokyo’s 2021 summer Olympics, Peacock celebrated the 25th anniversary of the 1996 Olympics with “The ’96 Effect” a three-part documentary series streaming on Peacock that follows four legendary USA women’s teams who won gold at the ’96 Atlanta Olympics. 

The docuseries, produced and directed by Lisa and Nancy at the height of the pandemic, features interviews with 27 athletes who reveal the ways in which the USA teams inspired each other, the significance of Title IX on their lives and careers—and the impact they made on their respective sports.

To manage the limitations of the pandemic, Lookalike shot the entire film remotely using Open Reel Technology. Interviews were directed via the OR app from which Lisa and Nancy could see and hear their subjects—and set shot compositions and camera exposure. To facilitate this, Lookalike sent iPhone 12s to all interviewees, along with a zoom audio pack and small light kit. They also sent custom-designed 6’ x 8’ backdrops to each subject, creating a unified background comprised of imagery that personally reflects each athlete’s Olympic journey.

The ’96 Effect features Monica Abbott, Laura Berg, Sue Bird, Amanda Borden, Brandi Chastain, Bob Costas, Dominique Dawes, Joy Fawcett, Lisa Fernandez, Julie Foudy, Mia Hamm, Billie Jean King, Lisa Leslie, Kristine Lilly, Carli Lloyd, Shannon MacMillan, Marla Messing, Shannon Miller, Nancy Monsarrat, Cat Osterman, Dot Richardson, Brianna Scurry, Dawn Staley, Hannah Storm, Sheryl Swoopes, Tara VanDerveer, and A’ja Wilson. 

“Lisa and Nancy have created an impressive body of work that reflects skillful filmmaking, passionate storytelling, and a humane and empathetic sensibility. Their films provide deep insights into the lives and careers of their subjects, as well as the larger societal contexts in which those lives and careers played out.”


 — Bob Costas

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