Branded Video

Launching a game-changing initiative.

Connecting powerful women with women in power.
In 2015, Big Four accounting firm, EY discovered through an extensive study that 94% of the highest ranking women in business had played a sport at the collegiate level. Lookalike was invited to collaborate with senior executives to create their Women Athletes Business Network (WABN), an initiative that would match elite athletes with top women mentors in business.

Lookalike created a film that served as a marketing tool to launch the network, along with content for EYs website which included video and print interviews with Olympians, WNBA players, top ranked tennis players, and more.

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